For inquiries about enhancing your digital presence, including our social media strategy and website design services, please contact us at +27 72 636 7672.
Get to Know
Hi, I’m Kathryn
I founded The Professional Edit to help brands like yours stand out online with clarity, confidence, and a spark of originality. My journey started on a farm, took me across the world as a chef, and led me here—where I blend creativity and strategy to craft authentic digital solutions that help your business grow. Real, relatable, and built with heart.
My Approach
At The Professional Edit, strategy and creativity go hand-in-hand. I don’t believe in quick fixes or copy-paste templates. I take time to understand your brand, your audience, and your goals—so every website, social post, or ad campaign I create is intentionally designed to work for you.
My process blends:
- Human insight — understanding what your customers actually want to see and feel
- Creative vision — visuals and words that reflect your voice and values
- Smart tools — including AI, analytics, and automation to boost results and simplify your life
Every project begins with a conversation—because before anything else, I want to make sure we’re building something that feels right for you.
What I offer
Website Design & Updates
Mobile-friendly, fast, and SEO-ready websites that represent your brand beautifully. Whether you need a new site or updates to your current one, I make it easy and effective.
Social Media Strategy Consultation
Not sure what to post or who you’re speaking to? I’ll help you define your content pillars, audience, and brand voice so your social presence has purpose and consistency.
Social Media Management
From captions to carousels, I handle content creation, scheduling, and engagement—so you can focus on running your business while I grow your community.We'll help you run social media contests and giveaways that drive engagement and attract new followers. Our team will handle everything from prize selection to promotion.
Google Ads & Meta Ads
Reach your ideal customers through targeted, data-driven ad campaigns. I write, design, and manage ads that attract attention and drive action—without wasting budget.
Pinterest & Visual Strategy
Perfect for product-based brands and content creators, I help you tap into Pinterest’s visual search engine to drive traffic and inspire engagement.
About
Mission
The Professional Edit exists to empower small businesses and entrepreneurs to thrive online through purposeful, strategy-led design and marketing. Our mission is to bridge creativity with clarity—crafting digital experiences that not only look beautiful but drive meaningful results.
We specialize in AI-driven solutions, custom web design, brand strategy, and content that connects. Every element is designed with intention—helping you show up with confidence, consistency, and purpose in an ever-changing digital space.
Whether you're launching a new brand or refining an existing one, our goal is to turn your vision into a strong, strategic presence that performs. From powerful messaging to smart design, we help businesses build solid digital foundations and grow with intention.
Let’s bring your brand to life—strategically, creatively, and confidently.
For a Free Audit
Drop me your email and receive a free audit on your website or social media account